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#Loeries2019: Tackling unconscious bias, raising jurors' cultural awareness

The Loeries is only the second international award show after the D&AD awards to introduce "unconscious bias" workshops for its judges. Asha Ranchhod Patel, head of marketing at Google South Africa, explains how the workshops work to sensitise judging panels and help them recognise their own inherent prejudices, while removing these from their judging decisions...

By Leigh Andrews 1 day ago

Joburg to host first Advertising Week Africa

Advertising Week Africa comes to the continent for the first time, hosted in Johannesburg, in October 2019...

By Louise Marsland 12 Aug 2019

New media is misrepresenting women in Africa: what feminists can do

So-called 'new media' emphasises gender norms and portrays women as sex objects, morally deficient, and vulnerable...

By Sharon Adetutu Omotoso 8 Aug 2019

#Loeries2019: "The most audacious campaign will not convert if your target audience can't relate" - Oje Ojeaga

With the year's biggest international award shows done and dusted, I chatted to the regional jurors ahead of the upcoming Loeries Creative Week. Next in the series is this year's Digital Communication juror Oje Ojeaga, also CEO/CCO at Up in the Sky, Nigeria...

By Leigh Andrews 2 Aug 2019

#CSIMonth: How creative boot camps add a fresh dynamic to the SA advertising landscape

It's no secret that it's hard to make your break in advertising, especially in SA, where a large part of the population was formerly excluded from participating in the industry altogether. That's where the One Club for Creativity's diversity boot camps come in...

By Leigh Andrews 30 Jul 2019

Is it premium versus programmatic or premium and programmatic?

The media landscape is changing rapidly and the way that media agencies are planning and buying digital media is ever-evolving...

By Mark Botha 29 Jul 2019

#Loeries2019: "Strength of a creative campaign lies in how rapidly others can build on it" - Yash Deb

With the year's biggest international award shows done and dusted, I chatted to the regional jurors ahead of the upcoming Loeries Creative Week. Next in the series is this year's Integrated campaign, Film & Radio, and Radio Craft juror Yash Deb, also managing director and chief creative officer at Isobar, Kenya...

By Leigh Andrews 26 Jul 2019

Damon Stapleton on stepping up in new position, selecting creatives of the future

Former ECD of TBWA\Hunt\Lascaris, Damon Stapleton made his move to New Zealand eight years ago but he's stayed at the top of our radar with his excellent award-winning work and insightful industry commentary on his blog, Damon's Brain. Here's more on his impressive recent promotion and his advice to anyone looking to make a similar career leap across the ocean...

By Leigh Andrews 25 Jul 2019

3 steps towards 'glass boxing' your company with a Biz Press Office

Since 2001, Bizcommunity anticipated the role of company culture as intellectual capital. Biz Press Offices are a "glass box" game changer, offering a window into 18 industry communities...

Issued by Bizcommunity.com 23 Jul 2019

#Loeries2019: "No place for one-size-fits-all in truly relatable regional storytelling" - Lanre Adisa

With the year's biggest international award shows done and dusted, I chatted to the regional jurors ahead of the upcoming Loeries Creative Week. Next in the series is this year's Live, PR and OOH juror Lanre Adisa, also CEO/CCO of Noah's Ark Communications, Nigeria...

By Leigh Andrews 19 Jul 2019

Social media has made brands less relevant, not more

When social media first hit the radar of marketers, the possibilities seemed endless. Finally, marketing would be a true two-way conversation...

By Estelle Nagel 15 Jul 2019

An SA win at D&AD New Blood Awards

D&AD has announced the winners of their 2019 New Blood Awards at a ceremony held in London, with Bernice Puleng Mosala of Vega School in Johannesburg winning a Yellow Pencil for her Rexona #MoveAgainstAnxiety campaign...

12 Jul 2019

Creating a brand safe environment for advertisers in Africa

Masterclasses on programmatic advertising buying have been held by 365 Digital in Nigeria, as well as other African markets...

By Louise Marsland 11 Jul 2019

Kantar announces South Africa's Top 20 Best Liked Ads for 2018

The top 20 ads have an overwhelming South African flavour, with local ad agencies leading the way. The brands in the ranking reflect "a day in the life" of our consumers, they are all very relevant and relatable, with some great South African humour coming through...

Issued by Kantar 10 Jul 2019

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