Using digital to personalise customer services in Africa

Digitalisation has led to customers having an overwhelming number of choices in purchasing choices, brand selections and everything they do...

By Ntombi Mhangwani 23 hours ago

Shifting sands of consumer sentiment across West Africa

Ghana's latest Consumer Confidence Index (CCI) for the fourth quarter of 2018 shows a five point decrease to 108, while Nigeria's CCI has dropped one point to 117, presenting a diverse picture of consumer sentiment across West Africa...

Issued by Nielsen 23 hours ago

Accelerating Africa's economy through digital transformation

The 'digitisation of everything' trend is evolving at pace and Africa cannot afford to play catch-up...

By Vukani Mngxati 3 days ago

Thought leadership: An integral part of the modern PR plan

While companies compete for headspace in a noisy and crowded environment, thought leadership as a tried and trusted PR tactic is coming into its own in the South African media space...

By Louise Hunt 1 day ago

5 branding and packaging trends R&D managers need to know

If 2018 was the year of limited-edition packaging and personalisation (think FIFA World Cup 2018), 2019 promises to be the year of retro designs and futuristic formulations...

2 days ago

Marketing SA Inc

Forget marketing South Africa to foreign investors. The campaign promoting SA Inc needs to begin with the marketing of the country to South Africans...

By Howard Feldman 2 days ago

Is your product packaging the 'whole package'? 4 unboxing trends for 2019

Who cares what it looks like on the outside when it's what's on the inside that counts, right? Wrong! At least when it comes to product packaging, that is...

By Daniella Shapiro 18 Feb 2019

The professionalism of authenticity

There is no doubt that video content is more informative, more engaging and more likely to gain lead conversions than any other format, but with such an overwhelming amount of content, what trends should marketers be paying attention to in order to ensure that their carefully crafted message is not simply lost in the quagmire?...

By Quinn Lubbe 18 Feb 2019

Global Out of Home Media appoints Marcell Entres to head up Ghana operation

Global Out of Home Media - a division of the Provantage Media Group - has appointed experienced industry professional Marcell Entres as the new general manager of its Ghana operation...

Issued by Provantage Media Group 18 Feb 2019

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