Bizcommunity Special Focus Reports offer in-depth analysis collated by our industry editors on trending topics relevant to business in Africa. Sponsorship puts your name on the site for the duration of the Special Focus and thereafter on the cover of the relevant report, archived in the special section indefinitely. Navigate past, present and upcoming themes, special focuses and media partner events on the tabs below.
Our annual Focus on Youth Marketing trend report covers some of the biggest trends that brands are wrestling with in targeting the youth. The current generation, the millennials or Generation Y, have probably garnered as much research and publicity as the baby boomer generation of the past.
In this special Bizcommunity.com Focus report on the latest trends in employer branding, it has emerged that companies that are leading disruptors or hoping to disrupt their industries, like Netflix and Airbnb, and locally, Halo advertising agency, are devolving the admin functions of HR to their finance departments and looking for employee experience officers or suchlike, to focus on talent acquisition and employee retention; as well as looking after their unique culture and creativity.
Bizcommunity.com's special focus on Digital Marketing includes the latest trends in Digital Marketing, both locally and globally, interviews with leading digital marketing specialists, marketers and digital experts. The objective is to benchmark the latest digital marketing trends and best practice for the year ahead.
Print media needs savvy strategies to evolve and still produce excellent journalism and integrate digital. And with the rise of user content and live streaming video and radio, what is the future for the more traditional broadcast media - TV and radio? How are they innovating; adapting; transforming?
Brands that have purpose and ‘stand for something' can inject value into a business,” says Jan Zijderveld, president Europe Unilever (Brand Republic). Brands with "purpose" at the heart of their message were growing at twice the rate of other brands across Unilever's portfolio, he said. Brands need to tell an authentic narrative and demonstrate they care about what their consumers do.
Mobile has changed societal behaviour and communication. It has given marketers access to consumers 24/7 with our ‘always on' devices and mindset. A ‘mobile first' strategy is critical, in Africa particularly, where mobile is often the first connection to the internet and online services, including formal banking.
Shopper Marketing, including mall media and in store media trends. The in store and mall retail environment is not only about an enhanced retail experience, but an extension of the consumer's lifestyle, with the mall becoming an entertainment destination. Technology is playing a key role in aggregating consumer data for retailers, as well as providing the consumer with an immersive shopping experience.
Our new digital world delivers new job descriptions, the demise of some careers, and new ways of working. We focus on new workplace trends, interviewing the leading recruitment agencies and head hunters.
Digital OOH (what it is, how it will replace physical OOH revenue, the role of infrastructure). Mobile and how Mobile Behaviour Data will inform OOH planning. ‘Location first' approach to cross-channel planning and real time OOH. Includes key challenges and thought leadership opinion.
Latest benchmarking PR and communications trends, locally and internationally. Interviews with communications thought leaders in the industry, including a report back from the global IPRA congress, Jhb, September 2015. How to work within a transformed, tighter, diminished media industry: what the PR CEOs say.
Bizcommunity.com's special focus on Digital Marketing will include the latest trends in Digital Marketing, both locally and globally, interviews with leading digital marketing specialists, marketers and digital experts. The objective is to benchmark the latest digital marketing trends and best practice for the year ahead.
The Content Marketing special focus will include the latest trends in content marketing, both locally and globally, including the storytelling trend going mainstream, as well as interviews with leading content marketing media specialists, marketers and digital marketing experts. The objective is to benchmark the latest content marketing trends and best practice for the year ahead.
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*Contributing Editor and industry trendspotter, Louise Marsland, will continue to produce in-depth Special Focus Reports for Bizcommunity.com across the Media & Marketing and Retail portals. These will be expanded to the other business-to-business industry verticals in time.