Bradley Elliott

Director Platinum Seed
Location:Cape Town, South Africa


Director Platinum Seed
Marrying creativity and technology

Digital should be at the core of the business, making operations run more efficiently while helping marketing to connect with consumers in more creative ways...

By Bradley Elliott, Issued by Platinum Seed 15 Nov 2017

#ShopperMarketing: eCommerce not a quick-fix for retail

As consumers spend increasing amounts of time online, retailers are scrambling to beef up their e-commerce platforms. Here are some key considerations to bear in mind when launching a digital shopping portal...

By Bradley Elliott, Issued by Platinum Seed 25 Oct 2017

Digital and technology no longer just a marketing channel

Bradley Elliott discuss how digital agencies and business consultancies can no longer afford to operate in isolation, with more and more companies demanding multiple functions in a single solution...

By Bradley Elliott, Issued by Platinum Seed 3 Aug 2017

How retailers can use social CRM to create meaningful engagement

At the dawn of the first Customer Relationship Marketing (CRM) software programmes in the 1970s, retailers relied on customer information collected by sales representatives...

By Bradley Elliott, Issued by Platinum Seed 21 Jun 2017

How AI is changing the world

However scary it may seem, we are already interacting with self-teaching technology in our everyday lives. Bradley Elliott, director of Platinum Seed, discusses the ways that AI or machine learning enhances business and ordinary life...

By Bradley Elliott, Issued by Platinum Seed 6 Apr 2017

Adding AI to retail boosts personalised offerings

The retail space is changing drastically through the evolution of technology, such as artificial intelligence (AI), which can offer retailers better control over stock flows and better customer service...

By Bradley Elliott 16 Feb 2017

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