Brand building in Africa: Demystifying the African marketplace
Brand building in Africa: Demystifying the African marketplace

Why have some companies succeeded and others failed in Africa? International brands have extended their business models into Africa, and set up shop: investing in infrastructure by means of supply chains and distribution networks, creating employment, and relentlessly driving their brands on the market, only to close-up shop when great expectations floundered.

By Catherine Burton, Harsh Sarda and Zeenat Ismail, Issued by Ipsos 1 day ago

(c) Ventsislav Bratovanov -
The line between news and advertising is blurring, according to study

The third annual Global Communications Report, a comprehensive survey of public relations leaders and students worldwide, has been released by the Centre for Public Relations at the USC Annenberg School for Communication and Journalism...

20 Apr 2018

The Soapbox Films team with Stein back-left.
VR and digital video storytelling as top marketing tools for 2018

Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else.

By Leigh Andrews 19 Apr 2018

Empathy - a two-way street in customer service
Empathy - a two-way street in customer service

It's no secret that personalisation is essential in developing a successful customer experience. Central to that is getting to know all you can about your customer and using that information to drive the interaction.

By Wynand Smit 18 Apr 2018

Stanbic Bank launches Pan-African search for success stories

Stanbic Bank is encouraging people living in Uganda, Namibia, Malawi, Swaziland, Zambia and Botswana to look for inspiring success stories and nominate community-based projects for cash donations to acknowledge local nation-builders.

20 Nov 2005

NAB adds two Namibian dailies to its bouquet

The Newspaper Advertising Bureau (NAB) has signed up two well established Namibia-based daily newspapers, 'Republikein' and 'Allgemeine Zeitung', predominantly serving Afrikaans and German speakers.

16 Nov 2005

Bussing in branding for Multichoice

MultiChoice Namibia literally took to the streets with its latest advertising campaign which was conceptualised together with advertising agency Ogilvy Namibia, a partner agency within the Ogilvy Africa network. The campaign makes use of a fleet of eight branded buses as an alternative to traditional outdoor advertising in the Namibian market.

19 Oct 2005

Windhoek grabs Gold

Namibia Breweries has received four awards at this year's annual Deutsche Landwirtschafts Gesellschaft (DLG Society) in Berlin. This first-time entry won a Gold Award for Windhoek Lager and Windhoek Draught with two Silver Awards going to Windhoek Light and Tafel Lager.

11 Oct 2005

MultiChoice launches DTT in Namibia

A new digital broadcast system will bring remarkably better television signals to Namibians in Windhoek when it is launched in mid-February by DSTV. The system uses the same frequencies as the current analogue transmission, but provides much clearer pictures and better audio quality.

20 Feb 2005

Is 'German engineering' what you want for your beer?

As an 'old' Namibian, I couldn't resist writing about the Windhoek Lager ad, "German engineering where you need it second most..." The "Windhoek" ad capitalises on this instant recognition with a luxury car manufacturer's slogan and the borrowed and re-worked pay-off line is certainly humorous for those in the know. Yet, I am in two minds about it.

By Dr Kay Brügge 20 Jan 2005

Ogilvy Africa training programme graduates

Ogilvy Africa recently hosted its 2004 Africa Training Programme (ATP) that saw 29 delegates coming together from Angola, Kenya, Mozambique, Namibia, Ghana, Mauritius, Malawi, Zambia, Congo, Uganda, Ogilvy Durban, Ogilvy Cape Town and Ogilvy Johannesburg at the Ogilvy offices in Johannesburg.

20 Oct 2004

Ogilvy Africa's ''media road into Africa''

Ogilvy Africa recently hosted a successful media workshop that saw 25 senior media planners coming together from Angola, Malawi, Botswana, Mozambique, the DRC, Uganda, Tanzania, Kenya, Zimbabwe, Namibia, Nigeria and South Africa.

29 Sep 2004

Brewing up a new brandhouse

Diageo, Heineken and Namibia Breweries have announced that their new joint venture company in South Africa will trade under the name of 'brandhouse'. The new company combines the sales, marketing and distribution of some of the world's top premium brands in this fast growing sector in South Africa.

7 Jul 2004

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