Why have some companies succeeded and others failed in Africa? International brands have extended their business models into Africa, and set up shop: investing in infrastructure by means of supply chains and distribution networks, creating employment, and relentlessly driving their brands on the market, only to close-up shop when great expectations floundered.
The third annual Global Communications Report, a comprehensive survey of public relations leaders and students worldwide, has been released by the Centre for Public Relations at the USC Annenberg School for Communication and Journalism...
20 Apr 2018
Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else.
Leigh Andrews 19 Apr 2018
Stanbic Bank is encouraging people living in Uganda, Namibia, Malawi, Swaziland, Zambia and Botswana to look for inspiring success stories and nominate community-based projects for cash donations to acknowledge local nation-builders.
20 Nov 2005
The Newspaper Advertising Bureau (NAB) has signed up two well established Namibia-based daily newspapers, 'Republikein' and 'Allgemeine Zeitung', predominantly serving Afrikaans and German speakers.
16 Nov 2005
MultiChoice Namibia literally took to the streets with its latest advertising campaign which was conceptualised together with advertising agency Ogilvy Namibia, a partner agency within the Ogilvy Africa network. The campaign makes use of a fleet of eight branded buses as an alternative to traditional outdoor advertising in the Namibian market.
19 Oct 2005
Namibia Breweries has received four awards at this year's annual Deutsche Landwirtschafts Gesellschaft (DLG Society) in Berlin. This first-time entry won a Gold Award for Windhoek Lager and Windhoek Draught with two Silver Awards going to Windhoek Light and Tafel Lager.
11 Oct 2005
A new digital broadcast system will bring remarkably better television signals to Namibians in Windhoek when it is launched in mid-February by DSTV. The system uses the same frequencies as the current analogue transmission, but provides much clearer pictures and better audio quality.
20 Feb 2005
As an 'old' Namibian, I couldn't resist writing about the Windhoek Lager ad, "German engineering where you need it second most..." The "Windhoek" ad capitalises on this instant recognition with a luxury car manufacturer's slogan and the borrowed and re-worked pay-off line is certainly humorous for those in the know. Yet, I am in two minds about it.
Dr Kay Brügge 20 Jan 2005
Ogilvy Africa recently hosted its 2004 Africa Training Programme (ATP) that saw 29 delegates coming together from Angola, Kenya, Mozambique, Namibia, Ghana, Mauritius, Malawi, Zambia, Congo, Uganda, Ogilvy Durban, Ogilvy Cape Town and Ogilvy Johannesburg at the Ogilvy offices in Johannesburg.
20 Oct 2004
Ogilvy Africa recently hosted a successful media workshop that saw 25 senior media planners coming together from Angola, Malawi, Botswana, Mozambique, the DRC, Uganda, Tanzania, Kenya, Zimbabwe, Namibia, Nigeria and South Africa.
29 Sep 2004
Diageo, Heineken and Namibia Breweries have announced that their new joint venture company in South Africa will trade under the name of 'brandhouse'. The new company combines the sales, marketing and distribution of some of the world's top premium brands in this fast growing sector in South Africa.
7 Jul 2004