The Soapbox Films team with Stein back-left.
VR and digital video storytelling as top marketing tools for 2018

Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else.

By Leigh Andrews 23 hours ago

Empathy - a two-way street in customer service
Empathy - a two-way street in customer service

It's no secret that personalisation is essential in developing a successful customer experience. Central to that is getting to know all you can about your customer and using that information to drive the interaction.

By Wynand Smit 1 day ago

Leigh Andrews, editor-in-chief of marketing and media at Bizcommunity.
#BizTrends2018: Rewind from attention spam back to attention span

One of the biggest trends we're set to see this year is a plethora of marketing messages facing ever-decreasing attention from consumers. Everywhere we look, brands are vying for attention, so it takes clever planning for yours to stand out from the snowballing amount of spam.

By Leigh Andrews 8 Jan 2018

Joining forces for cool-drinks, cool music

The Coca-Cola Company and music channel MTV base have entered into a major marketing alliance that will partner the two brands on air, on-the-ground and on pack.

17 Aug 2007

New team for insurance giant's Africa arm

The Liberty Group announces new team for Rest of Africa to drive strategic growth.

16 Aug 2007

Emeka Enyadike
Big Brother Africa 2 housemates unveiled

The housemates of the second edition of Big Brother Africa were unveiled to members of the press and other invited guests on Sunday, 5 August 2007, at the Bar Royal, Planet one, Maryland, Lagos.

By Emeka Enyadike 8 Aug 2007

Are you up to the job?

The Apprentice is one of the most globally recognized reality television franchises and the programme has, since it was launched in the US three years ago by Donald Trump, been replicated in 23 countries around the world.

27 Jul 2007

Synovate strikes global panel partnership with GMI
Synovate strikes global panel partnership with GMI

Global market research company Synovate has entered a worldwide partnership with GMI (Global Market Insite, Inc.), one of the world’s leading panel and market research software providers. This partnership gives Synovate access to over six million panellists across the globe. Combined with its existing ViewsNet panels, this partnership now enables Synovate to offer panel research in more than 50 markets.

Issued by Ipsos 20 Apr 2007

Loeries expo flies into Namibia

The Loerie Awards season is now officially underway and the Travelling Exhibition, sponsored by the SABC, is currently showcasing the 2006 award-winning work to marketers, agencies, consumers, up-and-coming creatives and students at DV8 Saatchi & Saatchi in Windhoek, Namibia, 13 April - 20 April 2007.

12 Apr 2007

A premium pillar of strength
A premium pillar of strength

There's no need for Durban's Absa Stadium to rest on its laurels now that it's being propped-up by pillars of 100% pure beer. 720 litres of paint later, the eight supporting concrete pillars that hold the bowl of the stadium in place have undergone a complete makeover to mimic giant cans of Windhoek Lager, the premium imported Namibian beer brand.

30 Aug 2006

African perspectives on PR education

Pioneers in the fields of public relations and communication academia gathered at an academic forum running alongside the main Federation of African PR Associations (FAPRA) conference last week to discuss the future public relations curriculum to be offered on tertiary level.

By Boitumelo Mmotlana & Mmoneng Gwebu 28 May 2006

Search for the Face of Africa begins

The search for fresh modelling talent begins this month as TV channel M-Net and mobile phone company Nokia start holding open castings for aspiring models in Accra, Addis Ababa, Cape Town, Dar es Salaam, Gaborone, Johannesburg, Kampala, Kigali, Lagos, Luanda, Lusaka, Nairobi and Windhoek.

7 Dec 2005

NAB adds two Namibian dailies to its bouquet

The Newspaper Advertising Bureau (NAB) has signed up two well established Namibia-based daily newspapers, 'Republikein' and 'Allgemeine Zeitung', predominantly serving Afrikaans and German speakers.

16 Nov 2005

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