Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else.
Leigh Andrews 23 hours ago
One of the biggest trends we're set to see this year is a plethora of marketing messages facing ever-decreasing attention from consumers. Everywhere we look, brands are vying for attention, so it takes clever planning for yours to stand out from the snowballing amount of spam.
Leigh Andrews 8 Jan 2018
The Coca-Cola Company and music channel MTV base have entered into a major marketing alliance that will partner the two brands on air, on-the-ground and on pack.
17 Aug 2007
The Liberty Group announces new team for Rest of Africa to drive strategic growth.
16 Aug 2007
The Apprentice is one of the most globally recognized reality television franchises and the programme has, since it was launched in the US three years ago by Donald Trump, been replicated in 23 countries around the world.
27 Jul 2007
Global market research company Synovate has entered a worldwide partnership with GMI (Global Market Insite, Inc.), one of the world’s leading panel and market research software providers. This partnership gives Synovate access to over six million panellists across the globe. Combined with its existing ViewsNet panels, this partnership now enables Synovate to offer panel research in more than 50 markets.
Ipsos 20 Apr 2007
The Loerie Awards season is now officially underway and the Travelling Exhibition, sponsored by the SABC, is currently showcasing the 2006 award-winning work to marketers, agencies, consumers, up-and-coming creatives and students at DV8 Saatchi & Saatchi in Windhoek, Namibia, 13 April - 20 April 2007.
12 Apr 2007
There's no need for Durban's Absa Stadium to rest on its laurels now that it's being propped-up by pillars of 100% pure beer. 720 litres of paint later, the eight supporting concrete pillars that hold the bowl of the stadium in place have undergone a complete makeover to mimic giant cans of Windhoek Lager, the premium imported Namibian beer brand.
30 Aug 2006
Pioneers in the fields of public relations and communication academia gathered at an academic forum running alongside the main Federation of African PR Associations (FAPRA) conference last week to discuss the future public relations curriculum to be offered on tertiary level.
Boitumelo Mmotlana & Mmoneng Gwebu 28 May 2006
The search for fresh modelling talent begins this month as TV channel M-Net and mobile phone company Nokia start holding open castings for aspiring models in Accra, Addis Ababa, Cape Town, Dar es Salaam, Gaborone, Johannesburg, Kampala, Kigali, Lagos, Luanda, Lusaka, Nairobi and Windhoek.
7 Dec 2005
The Newspaper Advertising Bureau (NAB) has signed up two well established Namibia-based daily newspapers, 'Republikein' and 'Allgemeine Zeitung', predominantly serving Afrikaans and German speakers.
16 Nov 2005