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Rob Willox
Rob Willox
The death of SEO and the rise of Optimisation
It gets increasingly tiresome this continual harping on about the 'death of seo'! You are correct that it is changing, evolving, adapting to new technologies. It always has done.

Of course, there has been and probably still will be some who will attempt to game the system but as in the past they will be eventually found out and penalised.

You say, with some surprise or even disappointment, that "this gave rise to the trade of SEO and to black hat SEO, and required that Search Engines such as Google, continuously evolve the criteria to rank websites as most relevant". It is not surprising; it is the way evolution works, - it's an 'arms race' and it drives both benefits and developmment.

I agree, in principle, on the objectives of SEO, ie achieving higher and even page 1 rankings but disagree that was the primary and even only objective of carrying it out.
As far as I am concerned SEO is only 1 side of a 'multi-sided' coin and always has been and don't agree with the statement, "true measurement of success in 2015 is Optimisation".

The true measurement of success is achieving the goals and objectives and the reason for carrying out the work in the first place. CRO is one of the other sides of the coin and as you highlight, base visitor numbers are in themselves meaningless.

The important measure is the conversion rate which is more likely to be a better starting point than any attempt to drive 'more' traffic. The KPIs/metrics outlined are a measure of how successful these tactics are in achieving these objectives. Improving conversion rates is 'easier', less costly and provides a far quicker return on investment.

'Content is King', hackneyed phrase as it is, always has been and always will be of primary importance and the current focus on 'content marketing' is just another way of saying the same thing.
Posted on 26 Feb 2015 13:40
Angela Devenish
How to advertise to teenagers and young adults
Hi Chris,

Was great to read this article.

Some of the points raised I feel need a bit more qualification in their statement. As the project manager on TEEN ZONE and HYPE which are brands positioned to the future forward generation in SA, I have to say that the solution is not just digital.

TEEN ZONE saw a 40 % magazine circulation increase over 2014. That disqualifies the blanket statement of teens not reading magazines. Hype magazine with post grad institutes is the most credible lifestyle for Loxion Dreamers.

If a magazine has a strong connection to its audience and is relevant, I believe it is going to deliver better than any other medium to teens. We are a sold monthly magazine and a hub where the teen community of trend setters love our magazine.

I think it would be fair to say that the only sold consumer teen magazine is TEEN ZONE with others in its category having closed down.

We believe that the always on consumer must be reached through a 360 solution and that is what these brands do best.

Thanks
Angela
Posted on 26 Feb 2015 08:13
denver daylan
Africa's crowdfunding context: starting up startups the African way
I admired African startup ideas, they seems to me an innovative guide that keeps me motivated. I have learned those interest by watching CNN African StartUp. Anyway, Get your start-up ideas be known and promoted accordingly, try services at http://eatmywords.com/services/consulting/, it's a brand name consulting and I am using the service as well.
Posted on 26 Feb 2015 06:18
CapeTown Health
Stand your way to a healthy work life - The DeskStand method
Great Article Cari ;-)
Posted on 25 Feb 2015 19:27
Neville Barber
Neville Barber
Service versus sales: a new era of customer demands
Translation: Companies are paying more attention to service than just selling. Really. That's big news?
Posted on 25 Feb 2015 17:04
Stuart Magooze
Stuart Magooze
Why your small business should be making use of SEO
Superb read Sophie. Really accurate in my opinion.
Just to answer Jean Pierre question. Old fashion link building is dead, such as poor directory listings, blog spamming and the like, very often this will have a negative effect on your websites ranking.
However, quality link building is still of benefit, yet this should come naturally to a degree. If you create content that is useful and informative, people will want to share this, across blogs, social media, forums etc. Thus doing the link building for you.
Posted on 24 Feb 2015 15:56
Buyer Beware
[Orchids & Onions] Home truths win hearts, but snake oil and puffery get thumbs down
About the Duster ad, I can only echo what I found on Hubpages: "Men have become tired of negative portrayals of males in the media, and even some women are starting to speak out against this, as the women's roles in these ads is not flattering either. Here is the simple rule: If the male/female roles in the ad were reversed, would there be outrage? If yes, then the ad is sexist, male-bashing or discriminatory." Male bashing really is so last season.
Posted on 24 Feb 2015 12:16
Jon Gericke
Jon Gericke
Gold Reef City welcomes Kaya FM to its property
It isn't the best audio, but hear what Greg Maloka had to say in the night at the launch...

https://soundcloud.com/jongericke/greg-maloka-on-yfms-new-satellite-station-at-gold-reef-city
Posted on 24 Feb 2015 10:24
Jean-Pierre Jacobs
Jean-Pierre Jacobs
Why your small business should be making use of SEO
Hi Sophie, interesting points you brought up. I would like your opinion as to why backlinking strategies are "old fashioned"
Posted on 24 Feb 2015 09:13
Douglas Taylor
Douglas Taylor
[Design Indaba 2015] What to expect at this year's Expo
A question re Design Indaba. I understand that to exhibit at Design Indaba can cost many tens of thousands (Rands), and you cannot just exhibit proto-types but have to have inventory (correct me if I'm wrong). So how does an aspirant designer, who basically earns squat, afford to exhibit? Isn't it about time there was an aspirant designer's exhibition? And, even better, how about an on-line exhibition so that designers don't even have to get stuff to Cape Town. There you are BizComm - an idea for you. Every quarter have a page / site for aspirant designers, the only limitation being the number of "exhibitors" (first-come-first-served) and you could totally renew the site every time and not let people exhibit more than once a year. You could even have a vote for the best product each quarter. You can have the idea for nothing and let's try to help the numerous designers battling to become recognised.
Regards
Douglas
Posted on 23 Feb 2015 14:37
Rick Macosky
Rick Macosky
Real estate: New gold mine in Nigeria
Looking for homes in Arizona? I can help you with Scottsdale Homes
or Phoneix homes. We have beautiful weather all year around.
Posted on 23 Feb 2015 12:14
Kerry Slack
Drought conditions could result in 30% rise in food prices
A drought is an unpredictable, unknown risk that one cannot truly plan for with accuracy. However, if you are a skilled Project Manager, you can deal with this risk before it becomes an issue with efficiency and ease.
UCT is offering a Diploma in Business Project Management online, to help people get skilled in this field of stud: http://www.commercepostgrad.uct.ac.za/uct-advanced-diploma-in-business-project-management/
Consider taking this online diploma - it may well be worth your while if you are tasked with trying to handle the unpredictable.
Posted on 23 Feb 2015 09:34
Sandy Robert
Sandy Robert
The Open Window School of Visual Communication - 2013
As a teacher I find this suggestion very helpful . I wrote an essay for do my essay as a experience writer. I wish you best of luck for future
Posted on 23 Feb 2015 08:25
Sandy Robert
Sandy Robert
The Open Window School of Visual Communication - 2013
As a teacher I find this suggestion very helpful . I wrote an essay for do my essay as a experience writer. I wish you best of luck for future
Posted on 23 Feb 2015 08:25
rizamay cruz
rizamay cruz
Brands that are not local are still lekker
A major method should be done on your business or product in order to gain popularity and best earnings like those major company that we know today, and product naming or branding is the idea that you should know first before you promote your business. Watch CNN, African Start-Ups or visit branding site http://eatmywords.com/ for various ideas how to start quality business with a unique name.
Posted on 23 Feb 2015 07:47
rizamay cruz
rizamay cruz
Global visibility of South African brand names
The modern digital way of marketing is even more progressive, and various company, businesses, products and services are emerging and brand naming is a factor that need to utilize in order to get to the top among other competitors. Business naming holds more about your business, with the unique name, you can establish a reliable product or service like what those big company and corporations today. To learn more about quality branding, see http://eatmywords.com/, this is a must for starting a quality business.
Posted on 23 Feb 2015 07:43
Daniel Obi
Richest youth entrepreneurship prize opens for entries
Great initiative! This will truly inspire young entrepreneurs to work towards their goal with more focus and dedication and will also inspire new talents to put their skills and innovations to use.
To further develop the growing ecosystem for African entrepreneurs, investor and philanthropist Tony O. Elumelu CON has launched a $100m programme that will empower and incubate aspiring African startups and entrepreneurs. The Tony Elumelu Foundation Entrepreneurship Programme (TEEP) will support 10,000 African entrepreneurs with transformative ideas over the next decade, providing them with training, mentoring, networking opportunities and much needed seed capital funding.
YOUR IDEA CAN TRANSFORM AFRICA! If you are an aspiring African startup or entrepreneurs with a brilliant idea that has potential to transform, click here to know more and apply for TEEP http://bit.ly/1EqMxUX
Posted on 22 Feb 2015 14:14
really?
Seal to head line-up at AIDS concert
Thats why you go around chasing women you cant afford to entertain nor keep. Do not try to portray this clean image when you are the direct opposite. Leave young students alone Mr motivator and stop decieving people!
Posted on 21 Feb 2015 21:31
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