#YouthMonth

Investing in your customers yields returns
Investing in your customers yields returns

The 2018 edition of Africa's customer experience summit, CEM Africa, will focus on return on investment as the African CX market matures and investment increases...

14 Jun 2018

#AfricaMonth: Brands and cultural diversity across Africa
#AfricaMonth: Brands and cultural diversity across Africa

Reputation is 100%-dependent on landscape comprehension, so brands in Africa need to understand cultural diversity across the continent...

By Trevor Chueu 25 May 2018

#AfricaMonth: Beware - Africa's brand growth comes with counterfeiting challenges
#AfricaMonth: Beware - Africa's brand growth comes with counterfeiting challenges

Africa is an ideal market for brand holders and counterfeiters as growth in brand investment creates demand...

By Vanessa Ferguson 25 May 2018

Latest consumer confidence for West Africa reveals mixed bag of sentiment
Latest consumer confidence for West Africa reveals mixed bag of sentiment

It's no secret that sub-Saharan Africa has been through a tumultuous few years with fluctuating commodity prices and resulting market uncertainty...

Issued by Nielsen 16 May 2018

'Africa Rising' is a global megatrend - Euromonitor
'Africa Rising' is a global megatrend - Euromonitor

Euromonitor International has just released a Shifting Market Frontiers Megatrend forecast in which it pegs 'Africa Rising' as a megatrend...

By Louise Marsland 24 Apr 2018

Empathy - a two-way street in customer service
Empathy - a two-way street in customer service

It's no secret that personalisation is essential in developing a successful customer experience. Central to that is getting to know all you can about your customer and using that information to drive the interaction...

By Wynand Smit 18 Apr 2018

The role of mobile in building brand loyalty
The role of mobile in building brand loyalty

With falling consumer confidence and a slow economic growth outlook, brands are intensifying the fight for consumer loyalty...

By Nicholas Bednall 16 Apr 2018

Caroline Kende-Robb is chief advisor to Rt. Hon. Gordon Brown, chair of the UK Education Commission.
These are the eight reasons why 2018 could be Africa's year

It is in Africa where the rays of prosperity are shining brightest. 2018 will be a breakout year for many - though not all - African economies, owing to gains in eight key areas...

By Caroline Kende-Robb 27 Mar 2018

Nicholas Haralambous
#ECMA18: It's not an apocalypse, it's a retail revolution

As store closures continue across the globe, we're witnessing the demise of physical retail as we know it...

By Lauren Hartzenberg 26 Mar 2018

President Paul Kagame. Image credit: Village Urugwiro via
A new dawn for Africa as 44 countries sign CFTA deal

The African Continental Free Trade Area Agreement (CFTA ) could enter into effect by the end of this year following signing by 44 countries yesterday at the 10th extraordinary African Union Summit...

By Collins Mwai 22 Mar 2018

Sharpening African manufacturers' competitive edge with technology
Sharpening African manufacturers' competitive edge with technology

African countries from South Africa to Ethiopia to Nigeria are pinning some of their hope for economic growth and job creation on industrialisation...

By Matthew Kibby 20 Mar 2018

#ECMA18: Cracking e-commerce conversion
#ECMA18: Cracking e-commerce conversion

The proliferation of e-commerce essentially means that retailers are now more than ever competing in a global marketplace...

By Lauren Hartzenberg 16 Mar 2018

Kenyan retailers need a 'future-focus' to counter declining consumer confidence
Kenyan retailers need a 'future-focus' to counter declining consumer confidence

Reality bites when it comes to Kenya's latest Nielsen Consumer Confidence Index score (Quarter 4, 2017), which has dropped six points from the previous quarter to 94...

Issued by Nielsen 15 Mar 2018

Consumer engagement today is shaped by technology
Consumer engagement today is shaped by technology

Gil Sperling writes that marketers need a fundamental shift in outlook to remain relevant...

By Gil Sperling 15 Mar 2018

#SeamlessAfrica: An Afrocentric approach to store design
#SeamlessAfrica: An Afrocentric approach to store design

In the search to become 'more than a store', retailers in Africa need to put their customer at the heart of the operation, says Frans van der Colff...

By Lauren Hartzenberg 9 Mar 2018

Nomfundo Dlamini, Tank Research founder.
Marketing is key in medicines distribution in Africa

The media is a key platform for dissemination of information around medications on the continent in Africa, where virtual spaza shops for drugs proliferate...

By Nomfundo Dlamini 8 Mar 2018

Amna Elshandaweely's latest fashion collection launched at Design Indaba 2018 in Cape Town, South Africa.
#DesignIndaba2018: Fashion with a social conscience

How Egyptian fashion designer Amna Elshandaweely uses social activism in her fashion to address issues of culture and identity...

By Louise Marsland 22 Feb 2018

Unilever threatens to pull ads from 'divisive platforms'
Unilever threatens to pull ads from 'divisive platforms'

THE HAGUE, Netherlands - Anglo-Dutch consumer giant Unilever, one of the world's largest advertisers, threatened on Monday to snub digital platforms that fail to protect children or help "create division" in society...

13 Feb 2018

Brand consistency: Taking marketing to a higher level
Brand consistency: Taking marketing to a higher level

In the highly competitive business landscape where social media and customer experience are adding complexity to a global landscape, marketing needs to evolve...

By Paula Sartini 6 Feb 2018

Four fast ways to maximise in-store promotions
Four fast ways to maximise in-store promotions

When economies are under pressure, brand owners must work hard to preserve their coveted customer loyalty and sales...

By Sandra Steenkamp 5 Feb 2018

Mall for Africa expands to 11 new markets
Mall for Africa expands to 11 new markets

Mall for Africa, an e-commerce and m-commerce platform present in Nigeria, Kenya, Ghana and Rwanda, has expanded to 11 new countries in Africa...

5 Feb 2018

Africa's consumer goods and retail sectors driven by expanding middle class, tech development
Africa's consumer goods and retail sectors driven by expanding middle class, tech development

In Africa and the Middle East, the value of mergers and acquisitions transactions is expected to rise to $6.4 billion in 2018 and will continue to rise in 2019, to $6.6 billion...

1 Feb 2018

#BizTrends2018: The new rules of retail
#BizTrends2018: The new rules of retail

If you're searching for proof that retail as we know it is changing, look no further than Shanghai's 24-hour, unstaffed, self-driving grocery store...

By Lauren Hartzenberg 29 Jan 2018

Image supplied.
Trends 2018: Omnichannel is the new normal

As smart technology enters our homes, cars, work and leisure time, marketers have the opportunity to innovate and reach potential customers via ever-expanding touch points...

By Jainita Khatri 25 Jan 2018

Image credit: bruce mars via
Top ten global consumer trends

The market research company, Euromonitor International revealed the top 10 global consumer trends for 2018...

23 Jan 2018

Less than 30% of Africa's e-commerce startups profitable
Less than 30% of Africa's e-commerce startups profitable

Less than 30% of African e-commerce startups are profitable, as ventures tackle issues such as lack of funding, shortage of trust and logistical difficulties...

By Gabriella Mulligan 8 Dec 2017

Africa's rebound demands bolder strategies than ever before
Africa's rebound demands bolder strategies than ever before

Manufacturers and retailers seeking to stay one step ahead in Africa's complex markets need to move beyond 'business as usual' - they simply cannot keep doing the same things and expecting a different result...

Issued by Nielsen 30 Nov 2017

Africa's consumption revolution
Africa's consumption revolution

Consumer goods are powering the next generation of Africa-GCC business links, finds a new EIU study...

2 Nov 2017

South African retail compound annual growth rate.
Phygital: The new retail marketing playground

Physical merged with digital, that's where the term phygital comes from. It's a marketing and retail description, but you'll find a world of phygital art out there too...

By Jainita Khatri 26 Oct 2017

Keith Dilkes.
Four things this packaging company teaches us about Africa's consumer goods industry

The consumer-facing sector has been pivotal to Africa's growth story, with McKinsey & Company estimating it accounted for almost 50% of GDP expansion between 2010 and 2014. Here are some of the latest FMCG trends...

By Jaco Maritz 24 Oct 2017

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