Focus on Employer Branding

Bizcommunity's EMPLOYER BRANDING Report is now available in a downloadable PDF.

Download
Employer Branding PDF >>

SPONSORS:

Subscribe to industry newsletters

Purpose must come before profit... and before anything else too

Building a business or working in a job is meaningless unless it is done with purpose, knowing that making money is not the purpose, it is a result...

By Mike Freedman 1 day ago

New economic giants rising in Africa

Africa's economic giants face increasing competition from upcoming Kenya and Ethiopia...

15 Sep 2017

Windhoek Beer partners with M&C Saatchi Abel JHB to drive new chapter of growth

Following a competitive, five-way pitch process for the iconic Windhoek Beer brand, M&C Saatchi Abel Johannesburg has been appointed as the lead agency to drive the brand's growth...

Issued by M&C Saatchi Abel 15 Sep 2017

Global companies give Africa a second look

South Africa hosts most of the top companies in Africa, but other countries are coming up, according to the United Nations' Africa Renewal...

By Zipporah Musau 11 Sep 2017

Rewards for multinationals investing in Africa

Many challenges, greater rewards: Drawing a route to market for multinationals in Africa...

By Stefano Niavas 11 Sep 2017

Launching your brand into Africa

Prior investigation of potential markets in Africa is invaluable in preventing massive mistakes...

6 Sep 2017

#Pamro2017: The reason African Lions is a critical research study for Africa

What happened to the ‘Africa Rising' narrative woven around Africa's burgeoning middle class, that was supposed to catapult Africa into double digit growth...?

By Louise Marsland 29 Aug 2017

The second ‘Scramble for Africa' reveals need for IP rights protection

For the second time in history, the African continent has become a focal point for global expansion and brand protection is critical...

By Carla Collett 25 Aug 2017

What is the purpose of a brand in the digital age?

Consumers are increasingly putting business ethics at the top of their list of considerations when spending their money, which means brands need to work harder to convince consumers that they are worthy...

By Adam Howatson 11 Aug 2017

How to create a thriving pan-African business

The ups and downs of building a pan-African business: in conversation with Aliko Dangote...

10 Aug 2017

Five rookie marketing mistakes that could impact your brand's credibility

In 2017 your brand cannot afford to lose credibility because of rookie marketing mistakes. Whether you're a small business or global corporate, online best practice is a non-negotiable.

By Shae Leigh 28 Jul 2017

How brands can fight the negative impact of fake news

How to manage reputation damage in the wake of a fake news onslaught against your brand...

By Oresti Patricios 25 Jul 2017

Innovation is the key to keep Africa moving forward

Africa month recently reminded us of just how far we've come as a continent. Sthe Shabangu of Samsung Africa, urges leaders and innovators not to forget what still needs to be done...

By Sthembile Shabangu 22 Jun 2017

Show more