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The role of mobile in building brand loyalty

With falling consumer confidence and a slow economic growth outlook, brands are intensifying the fight for consumer loyalty...

By Nicholas Bednall 16 Apr 2018

Classifieds app raises funding to expand in Africa

CoinAfrique, the most downloaded classifieds app in French-speaking Africa, aims to exceed 10 million monthly users by 2022...

13 Apr 2018

Broadband connectivity to expand throughout West Africa

A new partnership between Vodacom Business Nigeria and Intelsat will see broadband connectivity expand throughout West Africa...

13 Apr 2018

Why and how to add ephemeral content to your marketing strategy

Temporary content and impermanence is the name of the game when it comes to social media for consumers in 2018. Here's why you're missing out if Snapchat, Periscope, Facebook Live and Instagram Stories aren't part of your brand's marketing strategy...

By Leigh Andrews 12 Apr 2018

Google Go now available locally

Google has announced that its Google Go app, which provides a "lighter, faster way to search", is now available locally...

By Ilse van den Berg 12 Apr 2018

These are the eight reasons why 2018 could be Africa's year

It is in Africa where the rays of prosperity are shining brightest. 2018 will be a breakout year for many - though not all - African economies, owing to gains in eight key areas...

By Caroline Kende-Robb 27 Mar 2018

Tigo and Uber partner up in East Africa

Tigo Tanzania and Uber partner to offer exciting new offers to customers in Dar es Salaam, Tanzania...

23 Mar 2018

Africa's smartphone market expected to reverse declines

Economic recovery in Nigeria and South Africa, two of Africa's biggest markets for smartphones, is expected to have a positive impact on consumer confidence and sales...

14 Mar 2018

Building a business for the long-term in Africa

A successful business in Africa, like MTN, has a number of key principles that underpin the success of businesses in Africa, including building a strong market position while maintaining a challenger mindset, a strong brand, modern technology and great people...

8 Mar 2018

Africa Rising: How Geospatial data analytics is transforming governance on the continent

In Africa, the potential of data to improve governance is just beginning to make itself felt...

By Dustin Homer 6 Mar 2018

#DigitalSummit2018: Championing diversity in digital

Catherine Grenfell, ex-5FM presenter who co-founded and manages The Eye radio station, opened this year's IAB Digital Summit sharing her experience of digital and what she predicts for the industry...

By Jessica Tennant 5 Mar 2018

#Designindaba2018: SA's crowd-sourced solution for a global problem

Dr William Mapham, an ophthalmologist hailing from the Eastern Cape, who conceived the Vula app, whilst working at the Vula Emehlo Eye Clinic in rural Swaziland and experiencing first-hand the difficulties faced by rural health workers in need of specialist advice, spoke on Day 2 of Design Indaba and received a standing ovation...

By Sue Disler 22 Feb 2018

Don't overlook consumers in Africa's rural areas

Rural areas are arguably the most overlooked spaces in Africa, in terms of government services as well as corporate attention. It's a mistake to rule out rural spaces and consumers, especially in Africa. Global commerce is fiercely competitive, with business leaders and investors still waking to the vast potential of Africa's burgeoning consumer market. The continent, now home to more than 1.1 billion people, will account for one-fifth of the world's population by 2025...

By Ben Leo 20 Feb 2018

Thomson Reuters launches Eikon mobile app in Africa

Thomson Reuters has announced the launch of the Thomson Reuters Eikon mobile app to give their customers in Africa access and instant connection to financial analysis...

20 Feb 2018

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