Subscribe to industry newsletters

AfricaCom

SPONSOR:

Focus on Shopper Marketing


#ShopperMarketing: The current and future state of retail

The South African retail landscape has been under a lot of pressure for some time now and whilst 80% are blaming the economy for this downturn in trading, there are others that continue to grow year on year...

By Dave Nemeth 54 minutes ago

#ShopperMarketing: Consumers consider brands for just 10 seconds in store

Ten seconds. That's all the attention a consumer will give your brand in a supermarket environment before considering a purchase...

By Gill Randall 54 minutes ago

Understanding the brands of the future in Africa

Identifying trends before they reach critical mass enables brands to tap into unlimited potential growth...

23 hours ago

#WorldFoodDay: Africa holds the key to feeding the world's population

Africa holds the key to feeding 9 billion people by 2050, Dr Akinwumi Adesina says during Norman Borlaug Lecture...

20 Oct 2017

Harnessing design thinking to drive entrepreneurial impact, innovation

The lifespans of companies are fast becoming shorter. Uncertainty reigns. The only way to change and to shift into new spaces, is to develop strong cultures of innovation...

By Gilbert Saggia 19 Oct 2017

Africa Week supports continent's advancements

Africa Week kicked off on the margins of the UN General Assembly Debate on Africa's development to showcase the continent's continuous advancements and achievements...

17 Oct 2017

Video dominates news consumption in Africa

Recent study reveals that TV and mobile video content is the primary source of information in Africa and the Middle East...

16 Oct 2017

Namibia: Engineers deliver goods door-to-door

Enterprising Namibian students roll out door-to-door courier service, developing a new business model for their country...

By Ndama Nakashole 1 day ago

#ShopperMarketing: Nobody cares about shopper marketing

There are a few trends in 2018 that may make it easier for consumers to part with their rands and cents...

By Charlene Olivier 1 day ago

#ShopperMarketing: A winning omni-channel approach

Effective engagement with today's shopper is a constant challenge considering that they have numerous avenues to research products and brands before making a decision...

By Stefan Abro 1 day ago

#ShopperMarketing: eCommerce not a quick-fix for retail

As consumers spend increasing amounts of time online, retailers are scrambling to beef up their e-commerce platforms. Here are some key considerations to bear in mind when launching a digital shopping portal...

By Bradley Elliott 1 day ago

Africa Code Week launches in Tanzania

With half a million young Africans engaged over the past two years, 15 governments and over 100 partners on board already, Africa Code Week launched in Tanzania this past week...

1 day ago

The power of consumer insights (combined with woke strategy and creative)

Never has it been so evident to acknowledge and value the power of consumer insights in 2017...

By Thomas Sepheka 3 days ago

#BODJHB: Chris Weylandt on the basics of retail

On day two of the Johannesburg version of Business of Design, Chris Weylandt explained his tactics to competing or rather leading in the retail game...

By Jessica Tennant 3 days ago

Learn how to develop animated TV series for global distribution

Triggerfish is hosting a free webinar to help animators and storytellers across Africa to develop TV series for worldwide distribution...

3 days ago

Africa Week: Unleashing the continent's potential

Kicking off Africa Week, UN chief says women and youth can unleash continent's potential...

19 Oct 2017

#EntrepreneurMonth: Chris Weylandt on the business of contemporary home decor design

Chris Weylandt, founder and CEO of furniture and decor retailer Weylandts, forms part of the impressive line-up at this year's Business of Design conference...

By Lauren Hartzenberg 18 Oct 2017

#EntrepreneurMonth: A premium African surf brand with global appeal

Little over a year ago, three friends with thriving creative careers embarked on a mission to combine their love of Africa with their passion for surfing...

By Lauren Hartzenberg 17 Oct 2017

AfricaCom 2017 Awards finalists revealed

The top 20 shortlisted finalists for the AfricaCom 2017 Awards have been announced...

17 Oct 2017

Show more