Kenyan youth account for roughly 32% of the population and 60% of the labour force and are major influencers in driving marketing strategy in Kenya...
15 Aug 2016
There's more to the youth's product choices than meets the eye and one industry that has the most tell-tale signs about the youth market is the mobile industry...
24 Jun 2016
Youth-led research shows young Africans still face many obstacles when entering the labour market...
21 Jun 2016
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
Staff Reporter 21 Sep 2013
Bank Windhoek recently contracted Z-Card Africa, Middle East, India and Turkey (ZAMI) for the second time, to reproduce three different Z-Cards which engage the youth and educate them about the bank's different debit accounts and cards.
22 Apr 2013