A brand manager's dream: Produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer's eye and galvanising them to rush out to purchase it.
By Dina Saffer-Myers 18 Mar 2014 15:51
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
By Staff Reporter 21 Sep 2013 14:25
The African Film Development Foundation, established in May 2012 in response to the need to promote ventures by Africans in the film industry and support stakeholders and organisations that make the films, seeks country representatives.
21 Jan 2013 10:31
CNBC Africa, a CNBC International franchise owned by Africa Business News, has entered into a joint venture with Mozambique's state broadcaster, Televisão de Moçambique (TVM), and will open a bureau in Maputo. CNBC Africa's country bureau representative will be Sunnyboy Mshengu.
24 May 2012 11:35
The Loerie Awards launched its 2011 campaign, Tuesday 15 March 2011, entitled "Don't hate. Create", created by Draftfcb and supported by a mobisite and specially developed augmented reality apps, linking digital technology to the printed media, along with a revamp of its award categories.
15 Mar 2011 13:19
The 14th Time of the Writer international writers festival will be held from 14-19 March 2011, hosting 21 prominent writers from a dozen different countries in Durban, South Africa for a week of literary dialogue and exchange of ideas.
28 Feb 2011 08:15
Jon Foster-Pedley, senior lecturer in strategy at the UCT Graduate School of Business (UCT GSB), has been appointed creativity and innovation advisor to the Namibia Business Innovation Centre Project, a new initiative combining a science park, technology park and business incubator.
17 Jul 2008 15:54
Cricket Australia (CA), the governing body of one of Australia's favourite sports, is trying to force all photographers and agencies to sign a new contract before they enter the cricket grounds.
13 Dec 2007 06:42
Pan-African music entertainment network MTV Networks Africa and oil marketer Shell have partnered to boost Africa's contemporary music industry.
22 Nov 2007 14:43
Namibia's land reform programme is a "zero sum game" that merely swaps one form of poverty for another in its current resettlement programme, according to an independent report on attempts to find a equitable solution to racially skewed land ownership.
16 Nov 2007 07:56
Philip Morris International Inc. and British American Tobacco South Africa has terminated their Chesterfield licence agreement.
12 Oct 2007 06:21
The era of untrammeled consumerism is over, and nowadays issues such as global warming and the environment are at the top of people's list of issues. Companies must consider these concerns in what they produce, and how they produce it.
By Pierre Mare 27 Aug 2007 09:16