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Prestige marketing isn't just about classy shots of high-end products - you still have to follow the tried and trusted marketing methods that make people relate to your brand, especially on the continent...
By Leigh Andrews 28 Jul 2015 14:00
The 2015 Global Retail Development Index (GRDI), published by AT Kearney, places three sub-Saharan countries in the top 30 - Botswana #18, Nigeria #23 and Angola #30...
3 Jun 2015 15:05
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