GE is supporting Ghana's digitisation drive to digitise the economy and move Ghana beyond aid dependence...
The following is an excerpt from the Chartered Institute of Public Relations International (CIPRI) 2017 Maggie Nally Memorial Lecture I delivered at the House of Lords, Palace of Westminster...
Robyn de Villiers 2 days ago
How will Artificial intelligence (AI) change the way we conduct business in Africa and will it make people redundant or irrelevant when it comes to jobs on the continent?
Tyler Golato and Rob Green 19 Apr 2018
Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else...
Leigh Andrews 19 Apr 2018
It's no secret that personalisation is essential in developing a successful customer experience. Central to that is getting to know all you can about your customer and using that information to drive the interaction...
Wynand Smit 18 Apr 2018
The need for African banks to innovate at a quicker pace and access new customer segments is behind the increasing number of financial institutions partnering with or investing in fintech startups...
Tom Jackson 13 Apr 2018
Temporary content and impermanence is the name of the game when it comes to social media for consumers in 2018. Here's why you're missing out if Snapchat, Periscope, Facebook Live and Instagram Stories aren't part of your brand's marketing strategy...
Leigh Andrews 12 Apr 2018
Most people's experience of World Heritage is now a digital one. Whether it's on social media, an official website, Wikipedia or a simple Google search, this shift in "visitation" means many people who engage with World Heritage will never physically travel to the actual site...
Cristina Garduño Freeman 29 Mar 2018
It is in Africa where the rays of prosperity are shining brightest. 2018 will be a breakout year for many - though not all - African economies, owing to gains in eight key areas...
Caroline Kende-Robb 27 Mar 2018
Bradley Elliott, reveals the results of the world's first big brand social influencer survey by social intelligence company, Continuon...
Juanita Pienaar 23 Mar 2018
Tigo Tanzania and Uber partner to offer exciting new offers to customers in Dar es Salaam, Tanzania...
23 Mar 2018
African countries from South Africa to Ethiopia to Nigeria are pinning some of their hope for economic growth and job creation on industrialisation...
Matthew Kibby 20 Mar 2018
Artificial intelligence doesn't have to induce a Hollywood sci-fi dystopian nightmare in which robots take over the world. It may instead offer an exciting opportunity to connect consumers to your brand...
Maroefah Smith 16 Mar 2018
Gil Sperling writes that marketers need a fundamental shift in outlook to remain relevant...
Gil Sperling 15 Mar 2018
The Africa Innovation Summit will bring together 1,000 innovators, entrepreneurs, policy makers, business and political leaders, as well as academics, researchers and investors in Africa...
13 Mar 2018